the Laboratory

Technology, media and marketing from the viewpoint of a pr-creative
When you need to be creative, but you haven’t got a lot of time. Visit Project of How! Project of How is a browsable collection of creative techniques, exercises and various methods for exploring and structuring new ideas. It is easy like 1-2-3!
- 
Start at projectofhow.com
1. Select number of group members (1-12+) 2. Select Time Available (10-90min) 3. Choose one objective out of five different categories:
- Exercise- Generate Ideas- Group Dynamics- Select Ideas- Structure Projects 
JUST GO FOR IT!

When you need to be creative, but you haven’t got a lot of time. Visit Project of How! Project of How is a browsable collection of creative techniques, exercises and various methods for exploring and structuring new ideas. It is easy like 1-2-3!

Start at projectofhow.com

1. Select number of group members (1-12+) 
2. Select Time Available (10-90min) 
3. Choose one objective out of five different categories:

- Exercise
- Generate Ideas
- Group Dynamics
- Select Ideas
- Structure Projects 

JUST GO FOR IT!

What if Hitler didn’t die in the bunker?

Mockumentary: One Hundred Years Of Evil

I think DISNEY Reasearch is on to something. Embedded User Interfaces that utilize capaticitve touch in everyday objects. The video shows some usefull implementations, I can’t wait to try this out myself!

Three Point Landing

TED Education: Questions No One Knows the Answers to

MARKETING: ABSOLUT GREYHOUND

#absolutvodka #swedishhousemafia #steampunk #saltplains #greyhound

24 hours captured in a single 360-degree panoramic image 
PHOTO CREDIT: CHRIS KOTSIOPOULOS
STORY VIA: THE VERGE

24 hours captured in a single 360-degree panoramic image 

PHOTO CREDIT: CHRIS KOTSIOPOULOS

STORY VIA: THE VERGE

The World’s Most Downloaded Man Is A Danish Stock Photo Model #copenhagen

Rhetoric Slam

Last week I was a contestant on Rhetoric Slam Lund at Blekingska Nationen. Rhetoric Slam is a revival of the ancient greek tradition of speaking in front of crowds. The theme of the evening was the seven deadly sins and I had been assigned to speak about sloath. It was an interesting experience to say the least. I enjoyed it a lot and, even though I didn’t win, I want to do it again.


Photo by Tommy Josefsson / Rhetoric Slam 

KNOW YOUR MEME: Ridiculously Photogenic Guy

About

Ridiculously Photogenic Guy (RPG) is a photoshop meme and advice animal featuring a photo of a smiling man called Zeddie Little running in the 2012 Cooper River Bridge Run. The photo gained notoriety online after being posted to the social news websiteReddit where users found the man to be exceptionally handsome.

Origin

On March 31st, 2012, computer programmer Will King took photographs of runners at the annual Cooper River Bridge Run in Charleston, South Carolina. King uploaded a set of almost 100 photos to Flickr[4] and Facebook, where one of his friends dubbed the man “Ridiculously Photogenic Guy.” On April 3rd, 2012, King submitted the Flickr photo to the /r/pics subreddit in a post titled “My friend calls him ‘Mr Ridiculously Photogenic Guy’”, which received over 40,000 up votes.

According to an interview with King published by Charleston City Paper[7], King posted it to Flickr around lunchtime and within an hour, it had reached 300,000 views.

Spread

Shortly after the post hit the front page, a facebomb version of the photo was posted by Redditor chehov.[9]

The following day, the tech news blog Mashable[3] published a post titled “New Meme Alert: ‘Ridiculously Photogenic Guy’” which included an image of RPG photoshopped into a picture with comedian Tina Fey.

Several hours later, MSN[6] posted about the series of advice animal memes inspired by the photo. As of April 4th, 2012, the Quickmeme[2] page has accumulated over 1,000 submissions and a Facebook page for “Mr Ridiculously Photogenic Guy” has received over 25 likes.

Identity

The day after the image was posted to Reddit, the man in the photo was identified as 25-year-old New York resident Zeddie Little by the Charleston City Paper.[7] The article went on to claim that they were looking for Little in order to conduct an interview about his newfound Internet fame. On April 5th, The Daily Mail[16] reported that they spoke with Little’s father, who revealed that his son was in a committed relationship of five years and was seeking a job in the public relations industry in New York. In the following days, social media accounts purporting to be Zeddie Little were created including a “Zeddie Little” Facebook[15] page, and the @TheZeddieLittle[13] Twitter account.

On April 8th, the IBITimes[11] published an article quoting a tweet by Little’s brother Grayson, which claimed that the @TheZeddieLittle Twitter account was inauthentic. The tweet has since been removed and the authenticity of the Twitter account remains in question. On April 9th, the IBITimes[12] posted a follow-up article featuring posts from a Zeddie Little Tumblr[14] blog which provided answers to questions asked by Little’s fans.

Several Tumblr users asked questions about Little’s dietary preferences, to which he responded that he liked carrots and blueberry pancakes. The blogger also claimed that Little had been recognized in public already and that he found out about the meme from a friend.

Good Morning America

On April 11th, 2012, Zeddie Little, who goes by the name Watkins, appeared with photographer Will King on the American breakfast television show Good Morning America.[19] In the interview, Little revealed that the photo was taken immediately after he waved to a friend and commented on his reaction to becoming an Internet meme. He also confirmed he would be running in the New York City marathon for the John Ritter Foundation for Aortic Health.[18]

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