the Laboratory

Technology, media and marketing from the viewpoint of a pr-creative

MARKETING: Barrel organ made out of 20’000 pieces of lego plays the Star Wars theme

“Builders of Sound”: As part of the promotion of the sets of Star Wars toys, Serviceplan Campaign has built a huge barrel organ for LEGO GmbH. The construction took 20,000 LEGO bricks to make, and when the barrel of the organ is turned it plays the Star Wars theme tune. The large musical instrument toured the whole of Germany in January.

Story via The Verge 

The making of the barrel organ

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